Music is experienced through your ears, so it’s logical that you value them, right? It seems logical indeed, yet in the day-to-day practice of music retailer keymusic, with over thirty stores in the Benelux, they often encounter music lovers who have crossed the limits. Fortunateley, in many cases, it results in temporary noise or ringing in the ear. However, it serves as a strong warning and a precursor to more serious hearing damage such as tinnitus and permanent hearing loss.
As suppliers of musical instruments and DJ gear, Keymusic and DJGear Shop take their responsibility seriously. When it comes to hearing protection, both companies, in collaboration with NOIZEZZ, provide customized advice from all Keymusic and DJGear shop locations. Under the motto “A Professional Solution for Every Ear,” arrangements are also made for custom-fitted hearing protection in the stores.
Q FACTORY AMSTERDAM
At Q-Factory Amsterdam, they are also aware of the importance of good hearing and its protection. Q-Factory is Europe’s largest music makers’ center, providing musicians, actors, and dancers with rehearsal spaces in one of the 55 rehearsal studios, as well as offering performance opportunities and professional recording studios. Visitors enjoy live music in the concert halls, have a delightful lunch or dinner at Q Café-Restaurant, and stay at the most musical hotel in Amsterdam. Q-Factory welcomes both well-known and lesser-known (international) artists, producers, musicians, and music students, for whom hearing plays a crucial role in their success. NOIZEZZ hearing protection can also be found at Q-Factory. At the studio rental desk and before concerts, Q-Factory offers the option to purchase NOIZEZZ hearing protection, enabling people to enjoy live music without harmful effects on their hearing.
The exclusive distribution of NOIZEZZ hearing protection within the Benelux music industry is handled by Eindhoven-based KMI Distribution. Here, too, they observe an increasing demand for reliable hearing protection. “The days of ‘the louder, the better’ seem to be gone for good,” says Rob Peerlings of KMI. Together with the dealer network and NOIZEZZ, they work hard to prevent hearing damage among young and old music lovers. The advice within the music industry is clear: cherish your ears, as you only have two!